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Campaign Copilot · live recommendations across spend, creative, audience and funnel.

Campaign Copilot

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Hi — I'm Campaign Copilot. I monitor 42 active campaigns across 8 platforms in real time. Ask me anything, or pick a question below.

Scale

92% confidence

Low effort

Aisha Al Mansoori

New

Scale Postpaid Premium Acquisition by 20%

ROAS 4.8x sustained for 14 days; CPA 18% under target; budget pacing healthy.

Impact: +AED 248K incremental revenue this month

Action: Increase daily budget AED 5.4K → 6.5K on Google Search

Pause

88% confidence

Low effort

Omar Khoury

New

Pause broad Meta audiences on Home Wireless

Frequency 7.8 with declining CTR; CPA 28% above target; saturation confirmed.

Impact: Save AED 85K, redirect to high-intent pools

Action: Pause 3 broad ad sets; shift budget to retargeting + Google Search

Reallocate

84% confidence

Medium effort

Priya Raman

Accepted

Reallocate AED 120K from Snapchat to Programmatic

Programmatic ROAS 5.7x vs Snapchat 2.2x for Prepaid retention.

Impact: +AED 412K projected revenue

Action: Reduce Snapchat daily by AED 4K, increase Programmatic by AED 4K

Creative

79% confidence

Medium effort

Layla Hassan

In Progress

Refresh fatigued Devices creatives

iPhone_Bundle_Static fatigue score 0.62; CTR down 38% week-over-week.

Impact: Restore CTR to 0.04+; +AED 142K revenue

Action: Brief 4 new variants by Friday; A/B test for 7 days

Funnel

86% confidence

High effort

Ben Carter

New

Fix Home Wireless coverage-check drop-off

48% drop at coverage validation; pre-fill location data missing.

Impact: +12% conversion; +AED 198K revenue/month

Action: Engage Product to enable geolocation pre-fill + retarget abandoners

Audience

81% confidence

Low effort

Marc Dubois

New

Suppress overlapping Postpaid audiences

Family + Postpaid prospects 38% overlap inflating frequency.

Impact: Reduce wasted spend AED 42K/month

Action: Add Family segment to exclusion in Postpaid prospect ad sets

Forecast

90% confidence

High effort

Omar Khoury

New

Forecast risk: Home Wireless will miss Q-target

At current pacing, will land 22% below revenue target.

Impact: AED 280K revenue gap if no action

Action: Replan: shift AED 100K budget + brief new offer creative

Growth

83% confidence

Low effort

Priya Raman

New

Launch lookalike of 30-day rechargers (Prepaid)

Existing recharger ROAS 5.6x; 1% LAL audience size 240K.

Impact: +AED 312K revenue, ~14% prepaid growth

Action: Build 1% LAL on TikTok + Snapchat; AED 60K test budget