Finance
Spend & Budget Control
Live budget pacing, allocation and AI-driven reallocation recommendations.
Approved Budget
AED 2.08M
Spent
On trackAED 1.64M
8.2%vs prev
Pacing 2% above plan.
Remaining
AED 440.6K
14 days left in cycle.
Forecast Variance
Watch+2.4%
2.4%vs prev
2 campaigns risk overspend.
Daily spend pacing
Actual vs planned daily
Spend by platform
Distribution this period
Spend by product
Across active products
AI Budget Optimizer
Recommended reallocations to maximize ROAS
- Increase Postpaid Google Search by AED 60K — ROAS 4.8x sustained
- Scale Programmatic retargeting by AED 40K — best ROAS in portfolio (5.7x)
- Reduce Meta broad audiences on Home Wireless by AED 85K
- Pause Snapchat Home Movers — saturation at frequency 8.2
- Trim Google Display Roaming by AED 25K — CPA 22% over target
- Increase Apple Search Ads Digital Plans by AED 30K — top efficiency
Risk: campaigns near overspend (2)
>85% budget consumed
Home Wireless Ramadan Offer88%
AED 246.8K of AED 280.0K · Meta
Accessories Flash Sale86%
AED 38.9K of AED 45.0K · Meta
Underutilizing budget (0)
<60% consumed with time elapsed