Operations
Campaign Portfolio
All live and recent campaigns across products, platforms and owners.
| Campaign | Product | Platform | Budget | Spend | Revenue | CPA | ROAS | Status | RAG | AI |
|---|---|---|---|---|---|---|---|---|---|---|
| Postpaid Premium Plan Acquisition C-1041 · Aisha Al Mansoori | Postpaid | Google Search | AED 420.0K | AED 312.4K | AED 1.50M | AED 110 | 4.80x | Scaling | Green | Scale +20% — ROAS 4.8x, CPA 18% under target. |
| Home Wireless Ramadan Offer C-1042 · Omar Khoury | Home Wireless | Meta | AED 280.0K | AED 246.8K | AED 412.0K | AED 252 | 1.67x | Underperforming | Red | Pause broad audiences; shift AED 85K to retargeting + Google Search. |
| eLife Fiber Upgrade Campaign C-1043 · Priya Raman | eLife Home Internet | Google Search | AED 195.0K | AED 148.2K | AED 612.0K | AED 120 | 4.13x | Live | Green | Expand to YouTube discovery — high intent overlap detected. |
| Prepaid Digital Recharge Boost C-1044 · Ben Carter | Prepaid | TikTok | AED 110.0K | AED 92.4K | AED 268.0K | AED 7 | 2.90x | Live | Green | Launch lookalike of 30-day rechargers; +12% incremental forecast. |
| iPhone Device Bundle Campaign C-1045 · Layla Hassan | Devices | Meta | AED 360.0K | AED 298.4K | AED 1.12M | AED 178 | 3.75x | Scaling | Green | Refresh creative — fatigue rising on top 3 video assets. |
| Roaming Summer Travel Pack C-1046 · Marc Dubois | Roaming | Google Display | AED 140.0K | AED 88.2K | AED 142.0K | AED 123 | 1.61x | Learning phase | Amber | Narrow to traveler audience; current CPA 22% over target. |
| Digital-only 12 Month Plan C-1047 · Aisha Al Mansoori | Digital-only Plans | Apple Search Ads | AED 95.0K | AED 71.2K | AED 388.0K | AED 77 | 5.45x | Live | Green | Top performer — increase budget by AED 25K. |
| App Recharge Retargeting C-1048 · Priya Raman | Prepaid | Programmatic | AED 85.0K | AED 71.8K | AED 412.0K | AED 8 | 5.74x | Scaling | Green | Best ROAS in portfolio (5.7x) — maintain pacing. |
| Family Plan Cross-sell C-1049 · Omar Khoury | Postpaid | YouTube | AED 175.0K | AED 142.8K | AED 388.0K | AED 198 | 2.72x | Live | Amber | Conversion drops at plan-comparison page — UX review. |
| Home Movers Broadband Campaign C-1050 · Ben Carter | eLife Home Internet | Snapchat | AED 95.0K | AED 64.2K | AED 142.0K | AED 169 | 2.21x | Underperforming | Red | Audience saturation — frequency 8.2; pause and rebuild. |
| Youth Prepaid Gaming Pack C-1051 · Layla Hassan | Prepaid | TikTok | AED 78.0K | AED 62.1K | AED 198.0K | AED 10 | 3.19x | Scaling | Green | Top youth segment — expand to Snapchat lookalike. |
| Accessories Flash Sale C-1052 · Marc Dubois | Accessories | Meta | AED 45.0K | AED 38.9K | AED 112.0K | AED 19 | 2.88x | Completed | Green | Repeat campaign quarterly — 2.9x ROAS sustained. |