Assets
Creative Performance
Asset-level efficiency, fatigue scoring and AI creative analysis.
AI Creative Analyzer
Patterns across the portfolio
Winning pattern
Short-form video (15s) with offer-led headline outperforms by 2.4x CTR vs static across all products.
Fatigue alert
HomeWireless_Carousel_Offer · fatigue 0.78 · CTR -42% w/w. Refresh now.
Best CTA
"Get instant activation" outperforms "Learn more" by +38% CVR.
Audience x Creative
Gaming users respond 3.1x better to vertical video; Family segment prefers carousel storytelling.
Creative inventory
| Creative | Format | Spend | CTR | ROAS | Fatigue | AI Score |
|---|---|---|---|---|---|---|
Postpaid_Hero_Video_15s Meta · Postpaid | video | AED 84.2K | 5.20% | 4.2x | 18% | 92 |
HomeWireless_Carousel_Offer Meta · Home Wireless | carousel | AED 62.1K | 1.80% | 1.7x | 78% | 41 |
eLife_Fiber_SearchCopy_v3 Google Search · eLife Home Internet | search copy | AED 48.2K | 9.20% | 4.8x | 12% | 96 |
Prepaid_Recharge_Story_9x16 TikTok · Prepaid | story | AED 38.4K | 6.40% | 4.1x | 22% | 88 |
iPhone_Bundle_Static Meta · Devices | image | AED 71.2K | 2.80% | 3.4x | 62% | 58 |
Roaming_Summer_Video_30s YouTube · Roaming | video | AED 42.8K | 1.40% | 1.8x | 48% | 52 |
Digital_Plan_AppleSA_Copy Apple Search Ads · Digital-only Plans | search copy | AED 28.4K | 7.80% | 5.4x | 9% | 94 |
Family_Plan_YT_Bumper_6s YouTube · Postpaid | video | AED 32.1K | 1.20% | 2.4x | 34% | 64 |