Intake
Campaign Briefs
Structured intake with AI brief reviewer — every brief is scored before launch.
Briefs in review
| Campaign | Product | Period | Budget | Exp. ROAS | Approval | AI Score |
|---|---|---|---|---|---|---|
Postpaid Premium Plan Acquisition Acquisition · Aisha Al Mansoori | Postpaid | Apr 1 – May 15 | AED 420.0K | 4.2x | Approved | 94 |
Home Wireless Ramadan Offer Acquisition · Omar Khoury | Home Wireless | Mar 12 – May 10 | AED 280.0K | 3x | Approved | 62 |
eLife Fiber Upgrade Campaign Upgrade · Priya Raman | eLife Home Internet | Apr 5 – May 30 | AED 195.0K | 3.6x | Approved | 91 |
Roaming Summer Travel Pack Upsell · Marc Dubois | Roaming | Apr 15 – Jun 30 | AED 140.0K | 2.4x | Pending | 68 |
Digital-only 12 Month Plan Acquisition · Aisha Al Mansoori | Digital-only Plans | Apr 8 – May 31 | AED 95.0K | 4.5x | Approved | 96 |
AI Brief Reviewer
Home Wireless Ramadan Offer · BR-302
Quality score: 62/100
2 critical gaps detected
- Objective clear
- Audience defined
- KPI measurable
- Budget aligned
- Tracking readyFix
- Landing journey ready
- Creative aligned
- No campaign overlapFix
Recommendation
Verify GA4 + CRM tracking on the coverage-check step and resolve overlap with C-1042 (eLife Fiber) before launch. Expected uplift: +8% conversion.
Brief detail
Postpaid Premium Plan Acquisition · BR-301
Business objective
Acquire 2,800 net-new postpaid subscribers
Product
Postpaid Premium Plan
Target audience
High-intent prospects, 25-44, UAE-wide
Period
Apr 1 – May 15, 2025
Budget
AED 420,000
Expected sales
2,800 activations
Expected CPA
AED 150
Expected ROAS
4.2x
Platforms
Google Search, Meta
Funnel stage
Conversion + retargeting
Creative
Ready (8 assets)
Landing page
/postpaid/premium · ready
Tracking
GA4 + CDP + Salesforce ✓
Approval
Approved by Digital Lead
Owner
Aisha Al Mansoori
AI brief score
94 / 100