Planning

Forecasting & Scenarios

Simulate budget, mix and conversion changes — see projected revenue, ROAS and CPA.

Scenario controls

Adjust levers to model outcomes

Budget change+10%

Shift Meta → Google15%

Conversion rate lift+2%

Quick scenarios

Projected outcomes

With ±8% confidence band

Spend

AED 1.80M

Revenue

AED 6.58M

ROAS

3.65x

Sales

46204

CPA

AED 39

AI recommendation for this scenario

At 10% budget change with 15% shift to Google and +2% CVR lift, projected ROAS is 3.65x. We recommend pairing this with a creative refresh on Devices and a coverage-check UX fix on Home Wireless to lock in the conversion uplift.