Risk
Alerts & Risks
Real-time monitoring across CPA, ROAS, pacing, fatigue, tracking and saturation.
Critical
1
open
High
3
open
Medium
2
open
Low
1
open
All alerts
| Severity | Type | Campaign | Platform | Impact | Recommended action | Owner | Due | Status |
|---|---|---|---|---|---|---|---|---|
| Critical | ROAS below target | Home Wireless Ramadan Offer | Meta | AED 85K wasted spend | Pause broad audiences | Omar Khoury | Today | Open |
| High | Creative fatigue | iPhone Device Bundle | Meta | CTR -38% | Refresh top 3 assets | Layla Hassan | Friday | Acknowledged |
| High | Audience saturation | Home Movers Broadband | Snapchat | Frequency 8.2 | Pause + rebuild | Ben Carter | Today | Open |
| Medium | Budget pacing risk | Roaming Summer Travel Pack | Google Display | On track to underspend 18% | Expand audience or reallocate | Marc Dubois | Wed | Open |
| Medium | Funnel drop-off | Family Plan Cross-sell | YouTube | Plan-comparison drop 42% | UX review | Aisha Al Mansoori | Next week | Acknowledged |
| Low | Tracking delay | Prepaid Digital Recharge Boost | TikTok | Conversion lag 6h | Monitor | Priya Raman | Today | Acknowledged |
| High | CPA above target | Home Wireless Ramadan Offer | Meta | CPA 28% over target | Reallocate budget | Omar Khoury | Today | Open |