Products
Product Performance
ROAS, CPA and AI next best action by telecom product.
Revenue by product
ROAS by product
Higher is better; primary line = 3.5x target
All products
| Product | Spend | Revenue | Sales | CPA | ROAS | RAG | AI next best action |
|---|---|---|---|---|---|---|---|
| Postpaid | AED 455.2K | AED 1.89M | 3,560 | AED 128 | 4.14x | Green | Scale Google Search retargeting +20% — incremental AED 248K. |
| Prepaid | AED 226.3K | AED 878.0K | 29,600 | AED 8 | 3.88x | Green | Launch 1% lookalike of 30-day rechargers on TikTok + Snapchat. |
| eLife Home Internet | AED 212.4K | AED 754.0K | 1,620 | AED 131 | 3.55x | Amber | Expand winning fiber-upgrade copy to YouTube discovery. |
| Home Wireless | AED 246.8K | AED 412.0K | 980 | AED 252 | 1.67x | Red | Pause broad Meta; rebuild with high-intent + retargeting only. |
| Devices | AED 298.4K | AED 1.12M | 1,680 | AED 178 | 3.75x | Green | Refresh fatigued iPhone bundle creatives — restore CTR 0.04+. |
| Roaming | AED 88.2K | AED 142.0K | 720 | AED 123 | 1.61x | Amber | Narrow to traveler audience; pause broad geo display. |
| Digital-only Plans | AED 71.2K | AED 388.0K | 920 | AED 77 | 5.45x | Green | Increase Apple Search Ads budget by AED 30K. |
| Accessories | AED 38.9K | AED 112.0K | 2,100 | AED 19 | 2.88x | Green | Repeat quarterly flash sale playbook. |
| Add-ons | AED 22.5K | AED 98.0K | 1,840 | AED 12 | 4.36x | Green | Cross-sell into Postpaid checkout — bundle nudge. |